— PROJECT NAME

Aussify Alexa

— ROLE

copywriter – on-device content

— DATE

Nov 2021

The brief: The Amazon Alexa marketing team wanted to show the Australian public that Alexa has learned how to be as Aussie as a lamington, with the help of local identities Sophie Monk and The Inspired Unemployed. As part of this, Alexa devices would have to talk the talk.

The response: To showcase Alexa's irreverent, dinky-di side, I created a new suite of on-device content where Alexa has a chinwag with mates, throwing around some of our best slang, and celebrating some of our finest cultural touchstones. Just say: "Alexa, tell me something Aussie."